Culture

Rolling Stone Magazine Loses Large Format

by Jarrett Martineau | October 14, 2008 at 10:32 am

360 views | 2 Recommendations | 8 comments

Rolling Stone magazine will soon look like nearly every other magazine on the racks.

After over 40 years of being published in a large format, the magazine is being chopped down to "standard" size that its publishers hope will "boost single-copy sales and reduce production costs for advertising inserts".

But there's no mention of any paper-saving, environmental bonus.

Oh wait, maybe that's because there won't be any trees saved with the magazine's new format. In fact, the Rolling Stone will be adding "more pages" and shifting "to thicker, glossier paper".

Hmm. Do you think think this will help to boost RS readership?

After more than four decades of standing out with a larger format than other magazines, [Rolling Stone] will step back and look like everyone else starting with the Oct. 30 issue, due out this week.

The adoption of a standard format could boost single-copy sales and reduce production costs for advertising inserts such as scent strips and tear-out postcards. The magazine says any cost savings, though, will be offset by the inclusion of more pages and the shift to thicker, glossier paper.

0 See all footage | View Slideshow

Share: email story | add to any | | facebook | stumbleupon

recommend This comment thread is now closed

miss_breezy

at 14:49 on October 14th, 2008

thanks for using my flickr picture!
let me know if you want to use any others
<3
Breezy

miss_breezy has contributed a photo to this story.

Mowgli

at 15:06 on October 14th, 2008

I saw this cover while walking in Sao Paulo's Japan town. It poses the question "Does Barack Obama Own the World?"

Mowgli has contributed a photo to this story.

Amanda Panda Pants

at 15:48 on October 14th, 2008

I had no idea that Rolling Stone is "standardizing" their magazine. Rolling Stone is known for having great writers but it was always the larger then life format that made it really stand out. Thank you for using my Flickr photo.

Amanda Panda Pants has contributed a photo to this story.

herecomesmatt

at 21:40 on October 14th, 2008

Created for a studio lighting calls and tribute to Rolling Stone Magazine - Matthew Bohrer http://www.flickr.com/photos/mattbohrer/

herecomesmatt has contributed a photo to this story.

Ariadnique

at 20:41 on October 15th, 2008

http://www.flickr.com/photos/ariadnique/

Ariadna Romo has contributed a photo to this story.

Ariadnique

flagged this story as Good Stuff

at 21:02 on October 15th, 2008

dropdeadfred_2

at 08:58 on October 18th, 2008

This was based on a joke about Chris Pirillo running for President, it was one of two photos I did about that. I edited a Obama cover so it would appear that chris was on the cover.

dropdeadfred_2 has contributed a photo to this story.