The Secrets of Storytelling: Why We Love a Good Yarn

Popular tales do far more than entertain, however. Psychologists and neuroscientists have recently become fascinated by the human predilection for storytelling. Why does our brain seem to be wired to enjoy stories? And how do the emotional and cognitive effects of a narrative influence our beliefs and real-world decisions?

The answers to these questions seem to be rooted in our history as a social animal. We tell stories about other people and for other people. Stories help us to keep tabs on what is happening in our communities. The safe, imaginary world of a story may be a kind of training ground, where we can practice interacting with others and learn the customs and rules of society. And stories have a unique power to persuade and motivate, because they appeal to our emotions and capacity for empathy.