Shock anti-binge drink ads launched
As Britain continues to ponder why its young people are the booziest in Europe and alcohol fuelled anti-social behaviour continues to make the headlines the government issues these new shocking ads. Shock tacticts haven't worked in the past but lets hope that these have at least some effect.
A shocking series of anti-binge drinking ads launched by the Government show young people deliberately injuring themselves and smearing vomit in their hair.
The £4 million Home Office campaign is designed to show the consequences of drinking too much, and asks: "You wouldn't start a night like this, so why end it that way?"
One ad - to be shown during youth programmes on national TV - depicts a young man getting ready for a night out who rips out his ear-ring, smashes a wardrobe door in his face, urinates on his shoes and pours a takeaway meal down his shirt.
Another shows an attractive young woman arranging vomit in her hair, smudging make-up down her face and ripping her clothes.