Shock anti-binge drink ads launched

A shocking series of anti-binge drinking ads launched by the Government show young people deliberately injuring themselves and smearing vomit in their hair.

The £4 million Home Office campaign is designed to show the consequences of drinking too much, and asks: "You wouldn't start a night like this, so why end it that way?"

One ad - to be shown during youth programmes on national TV - depicts a young man getting ready for a night out who rips out his ear-ring, smashes a wardrobe door in his face, urinates on his shoes and pours a takeaway meal down his shirt.

Another shows an attractive young woman arranging vomit in her hair, smudging make-up down her face and ripping her clothes.