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Shrek Underperforms, MacGruber Bombs, And Alice Nears 1 Billion!
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by Manny Castro | May 23, 2010 at 09:09 am
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Shrek Forever After (or Shrek: The Final Chapter) underperformed at the box office this weekend. Even with the help of 3D and IMAX it only opened with $71.2 million. Compare that with Shrek 2 which opened with $108 million in 2004 and Shrek the Third's $121.6 million opener in a crowded 2007. It seems like audiences are no longer hyped for the jolly green ogre.
MacGruber, the latest movie based on an SNL sketch, was a flop. It opened at #6 with $4.1 million. The flick's budget is only $10 million, so it could eventually make a profit if it becomes a cult hit.
Alice in Wonderland continues on its road to $1 billion worldwide. So far it has grossed $996.5 million. Expect a press release from Disney sometime this week or after the Memorial Day weekend.
In other box office news, Iron Man 2 dropped to second place with $26.6 million. Its domestic total is $251.2 million. The sequel is performing at a better rate than the original, but that's only because of its opening weekend gross. In reality, it's doing worse. To compare, Iron Man grossed $31.8 million in its third weekend. In its fourth weekend it grossed $26.1 million which is $500,000 than what Iron Man 2 grossed this weekend. At this rate, the sequel won't surpass the original's gross of $318.4 million domestically. And it's definitely not going to reach the $332.1 million that Alice in Wonderland has grossed so far.
Opening this upcoming Memorial Day Weekend are Prince of Persia: The Sands of Time and Sex and the City 2.
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Most RecentMost Recommended Comments (1)
at 10:20 on May 23rd, 2010
As a frequent attendee at the cinema I can give my reasons for not attending these movies. Friday night we set out to view a movie and had to choose. We want to see Shrek, very much, but are hoping that waiting a bit might help us avoid the children a bit. How many others are avoiding family movies because of the families? Families of course can't as easily afford expensive 3d movies.
MacGruber? Yeah, I want to see it, but I could care less when and if I don't get to it till it's in 2nd run or even on demand on tv, that's fine.
Iron man and Alice were great and I quite enjoyed them but neither one is a "see it again" for me, which really only happens with extremely immersive stuff like LOTR or Avatar. I saw the latter seven times, as well as pirating it, and now owning the dvd. When they make the enhanced DVD set with extras I'll buy that too. Immersive! I also was as enthralled with LOTR, all 12 hours of it, although I couldn't afford to attend as often back then.
I think the youthful adult audience may be the main source of movie revenues, male or female, and to get us returning again you need to pack in enough side detail to make us want to see it again and again to catch it all. That's what makes a movie really bring in the profit.