The Simpsons wins 10th best cartoon Emmy

It marked the 10th time that "The Simpsons," airing on the News Corp Ltd-owned Fox network for 19 seasons as the longest-running comedy series in prime time, was named best half-hour animated show.

The latest accolade for the hit cartoon about a lazy, slow-witted family man named Homer Simpson came during a 3 1/2-hour presentation of the 60th annual Creative Arts Emmy Awards, mostly honoring achievements in categories like makeup, costumes, sound editing and art direction.

The ceremony, which airs next week on cable TV, serves as a prelude to the higher-profile Primetime Emmys on September 21.