The Situation, Mike Sorrentino's New Cologne, The Sitch

The Situation from Jersey Shore, otherwise known as Mike Sorrentino, may have his nickname trademarked soon, but it aslo seems that he wants to branch out in to the world of fragrance and create a new colonge called The Sitch. 

Yes that's right, The Sitch.

It is not known what the smell will be like however, but if his Jersey Shore instructions are anything to go by it will be a mix of 'gym, tanning and laundry' as that is what his day to day existence consists of.