Sociology and Cultural Studies: For Sale -- Are Human Souls Included?
Sociology and cultural studies.
A “For Sale” sign, is an important feature in the business of commerce. However, exactly what happens, when the line between “for sale” and living becomes blurred? That is the background on which we will be focussing here.
There is nothing apologetic in or about a “For Sale” sign as a presentation. The surface message of the sign is bold and unambiguous. However, the display of that sign does carry with it a host of underlying subtle messages; some of which are inviting, and others of which are cajoling. The sign seeks interactions which will lead to a positive confirmation, that a sought quantity of money will be forthcoming.
The sign is therefore a way of inviting positive purchase responses, from those members of the community who believe that they have, or that they have access to the necessary quantity of financial or other resources, which the seller will accept in exchange for the offered piece of property. At the same time, a message in the sign is that rights to any alternative...