Sony Pictures Launches Its Biggest Summer Line-Up Ever
Sony Pictures is all set to launch its biggest summer line-up ever to set off what looks like a major year for Hollywood at the Indian box office. The studio also announced that the India release of the much-awaited blockbuster The Amazing Spider-Man is being advanced to 29 June so that Indian fans can watch the film before it releases in the US on 3 July.
Sony Pictures’ summer line-up starts with Men in Black 3 (3D, worldwide 25 May) going back in time with the original pairing of Will Smith-Tommy Lee Jones and addition of Josh Brolin, followed by a fresh reboot of the Spider-Man franchise The Amazing Spider-Man (3D, 29 June) starring Andrew Garfield, Emma Stone, Rhys Ifans and India’s own Irrfan, and ending with a remake of the 1991 blockbuster Total Recall with Colin Farrell, Kate Beckinsale and Jessica Biel (worldwide 3 August).
The action doesn’t stop with the end of summer. Later in the year, there’s Adam Sandler comedy That’s My Boy, high octane action film Premium Rush starring Joseph Gordon Levitt, followed by the return of another big franchise with Resident Evil: Retribution (3D, worldwide 14 September), Here Comes the Boom starring Kevin James and Salma Hayek and 3D animated film Hotel Transylvania starring Adam Sandler and teen star Selena Gomez, from cult animation director Genndy Tartakovsky known for such Dexter’s Laboratory, Samurai Jack, The Powerpuff Girls.
The year ends with the 23rd Bond film titled Skyfall (releasing one week before the US on 2 November) and Sparkle, starring Jordin Sparks and featuring the last film appearance of the late great Whitney Houston. 2013 is another cracker year with Quentin Tarantino’s Django Unchained starring Jamie Foxx, Christoph Waltz and Leonardo DiCaprio, sci-fi drama Elysium starring Matt Damon and Jodie Foster, Captain Philips starring Tom Hanks, After Earth starring the father-son pairing of Jaden and Will Smith, a return of the horror classic Evil Dead, Roland Emmerich’s White House Down, and follow-ups of super-hit films The Smurfs 2 and Grown Ups 2.
"After completing 75 years as a studio in India, 31 of which I have personally been part of, I can say without a doubt that this is our biggest and most exciting line-up ever with tried and tested record-breaking performance at the Indian box office,” said Kercy Daruwala, Managing Director - Sony Pictures India. “On the whole, we have an ideal mix of the biggest blockbuster action movies as well as comedy, drama and family films with an arsenal of great directors and top rung stars.”
Commenting on the advance of the release date of The Amazing Spider-Man, he said, “Each of the Spider-Man franchise films has broken records on its release in this territory. We are very confident that Indian audiences will enjoy the new reboot of the franchise even more because they are watching it before the US and also as this film has an India connect.”
“Our line-up of strong franchise films with mass appeal and already established high brand recall is ideal for unique and exciting co-promotional activities with like-minded brands, both local and international,” said Divya Pathak, Director – Marketing. “Many brands are choosing to partner with our blockbusters because of the incomparable scale of these movies.”