Spice Girls musical Viva Forever! to close in West End
The Spice Girls musical is to close after little more than six months in one of the most high-profile crashes in West End history.
The shocked cast of Viva Forever! was told last night that the production will stage its final performance at the Piccadilly Theatre on June 29.
The show opened with £4 million advance ticket sales and made money for the first four months.
But producer Judy Craymer, who previously had the Midas touch with Abba musical Mamma Mia!, said it was now losing too much every week to continue. The loss is understood to be about £5 million......Read more