Steve Jobs Returns to Apple; Fanboys Dance in the Streets

by Truemorist | June 23, 2009 at 09:38 am
262 views | 2 Recommendations | 0 comments

Steve Jobs has returned to the Apple campus, as media outlets are gleefully reporting. Stebe Jobs, Apple's personalistic (and autocratic) CEO  is recovering from a liver transplant, which probably caused a few investors to need heart transplants.

CNBC was all, like, "OMG!"

Apple Inc Chief Executive Steve Jobs was at the company's headquarters on Monday, underscoring speculation the pancreatic cancer survivor may have returned to work.

Why does Steve Jobs' health matter? CEOs get sick all the time. Some of 'em even die. Apple, though, is a bit different. The design-forward company has become a global tech powerhouse under Jobs, and its fortunes rise and fall with his ideas. There is no clear intellectual line of succession here, and Apple is infuriatingly secretive as it is. Resellers and investors alike have to deal with Cupertino's permanent poker face, sometimes not knowing if the brains behind their cash cow is even still alive.

Secrecy at Apple is not just the prevailing communications strategy; it is baked into the corporate culture.

Apple is all about keeping it slick and cool, but is allergic to giving up control of any information. This can ultimately hurt their stock: should something unfortunate happen, the herd of investors could spook. They're awfully skittish creatures, those investors. In this case, hiding details of the CEO's health could even be a violation of law. Either Jobs' health plummeted, promting an emergency transplant, or Apple lied to its investors. Which is it?

Comments (0)

This story was created over 3 months ago, the comment thread is now closed.

What is NowPublic?

NowPublic lets people work together to cover news events around the world.

Find out more

Crowd Power

RoryKearney
First Flagged at 10:46 PM, Jun 23, 2009 by RoryKearney

Related Stories

Recommendations (2)

Most recently recommended by:
 

closeSign in to NowPublic

is reporting from