Swedes Love Hugging: study

STOCKHOLM, Sweden - While Swedes have a reputation of being reserved, a new study shows they'll hug just about anyone except their boss.

Nine out of 10 Swedes embrace somebody at least once a week, with women aged 30-44 being the most active huggers, according to the study presented Thursday by the Swedish Red Cross.

About 70 per cent of the 1,036 people interviewed between Nov. 5-8 said they had hugged their partner or spouse that week, while 59 per cent said they had hugged a friend or acquaintance.

One-quarter had hugged a work colleague of the same sex, while 14 per cent had embraced a co-worker of the opposite gender.

Only four per cent hugged their boss.

The study by the Synovate polling institute also found that there is a certain etiquette to Swedish hugging traditions.

More than 80 per cent said it was appropriate to hug a person in mourning, while 55 per cent said they would hug a stranger who had just found their wallet.
 
Sixty per cent said hugging a vague acquaintance at a party was not OK.