Toyota Releases Japanese Ad Featuring Transgender
The Japanese Toyota brand has launched an ad campaign for the latest version of the car featuring a transgender.
The new Japanese Toyota campaign features a model from Israel who identifies as transgender. The tagline for the campaign is “not in trend, not casual, not for everyone, not authority, but Auris”. The car will debut at this year’s Paris Auto Show in September but will not be on sale in Europe for several months.
The transgender model is Stav Strashko. He has posted the ad on his Facebook page, with the comment: ''Omg Its finally out, my ass and face on toyota's new auris commercial!!!!''
The ads for the Auris will only air in Japan.