Tweenage Dora the Explorer to Join Dora in new Mattel Line

“For nearly ten years, Dora the Explorer has had such a strong following among preschoolers, catapulting it into the number one preschool show on commercial television,” says Gina Sirard, vice president of marketing for Mattel. “Girls really identify with Dora and we knew that girls would love to have their friend Dora grow up with them, and experience the new things that they were going through themselves. The brand captures girls’ existing love of Dora and marries it with the fashion doll play and online experiences older girls enjoy.”

As tweenage Dora, our heroine has moved to the big city, attends middle school and has a whole new fashionable look. What’s more, she now has a rich online world in which girls can explore, play games, customize, and most importantly solve mysteries with Dora and her new friends. Adding to the play value, Dora’s online world is interactive with the new doll line.