Twitter Live Search Upgrade to Index Links, Rank, and Reputation
In the ever-expanding informational minefield of by-the-minute, up-to-the-moment updates that is Twitter, getting reliable search results is a twerribly tricky business.
Sure, you can search for tweeps, twibes, and trending topics — but getting accuracy and hushing the din of the site's ever-eager, echo chamber can be incredibly onerous.
And that's why Twitter's "new vice president of operations", Santosh Janyaram, has announced that Twitter Search -- formerly Summize -- has received an upgrade to Twitter Advanced Search [that is already live!].
But a new and improved version of Twitter's proposed 'microgoogle' will go beyond scouring the text of posts and #-marked hashtags to include an index of links and url-shortened content — as well as a "reputation" ranking system of people on Twitter.
In one fell swoop that turns Twitter into an even more powerful news and opinion aggregator. Look and learn, Google.
So be wary and warned of those of you with a penchant for re-tweets only. It's doubtful you'll rank with the best of the topic-trendiest kids in the Twitterverse if you ain't keepin' it engaging and original.
But when it comes to keeping it really real "reputation" — will the celebrity @aplusk's of the world win out over the actually engaging 2.0 nerds like @mashable and @kevinrose?
Santosh Jayaram, who until recently was vice president of search quality for Google, was on a panel I was moderating in the evening. During the panel and later in a one-on-one discussion, Jayaram confirmed that Twitter Search, which currently searches only the text of Twitter posts, will soon begin to crawl the links included in tweets and begin to index the content of those pages.
This will make Twitter Search a much more complete index of what's happening in real time on the Web and make it an even more credible competitor to Google Search for people looking for very timely content.
Twitter Search will also get a "reputation" ranking system soon, Jayaram told me. When you do a search on a "trending" topic--a topic that is so big it gets its own link in the Twitter.com sidebar--Twitter will take into account the reputation of the person who wrote each tweet and rank the search results in part based on that.
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