'Vampire Diaries' And 'Twilight' Vamp For Red Cross Foundation
The CW's "The Vampire Diaries" has collaborated with the American Red Cross Foundation to promote their "Donate Blood, Starve a Vampire" campaign. Stars Nina Nobrev, Paul Wesley, and Ian Somerhalder are currently featured in TV promos for the Red Cross during weeknight prime-time broadcasting.
High schools and colleges across the US have even set up "Vampire Diaries" blood donation booths decorated with posters of the TV show stars. Students can enjoy refreshments while viewing video footage from "The Vampire Diaries" TV show.
Noting that "modern vampires seem more sympathetic than the vampires of film and television of years ago" and being "quite pleased by the success of the Vampire Diaries campaign", Stephanie Millian of the American Red Cross further stated, "The target demographic for these vampire-related shows matches well with the Red Cross focus on the youth market and the promotion was just something these students could sink their teeth into."
"The Vampire Diaries" cast members aren't the only vamps to be helping out the Red Cross this year. "Twilight" star Peter Facinelli (Carlisle Cullen) attended a Red Cross blood drive event in Virginia during a break in his "Eclipse" filming schedule. A small entrance fee to the drive allowed proceeds to be given to the Red Cross. A couple thousand donors came out to the event.
Peter Facinelli's fellow "Twilight" cast member Kristen Stewart's iMDB profile states that she is also involved with the cause:
Supporter and member of the Red Cross National Celebrity Cabinet.
"Twilight" fans have also started to get involved in support of the Red Cross. The vampire-craze seems to lend itself well to the cause and fans have already taken action of their own. The organization "Twilight's Bite," run solely by Twilight fans in Arizona, has a webpage dedicated to supporting the Red Cross Blood Drive through the Twilight fandom.