Culture

Vancouver Real Estate Group Hits Blogger With Legal Demands

by mtippett | December 12, 2008 at 05:12 pm

91 views | 0 Recommendations | 1 comment

Here's an example of how not to handle a blogger.

Being in the right is not what always counts when it comes to public relations; what matters is what the public comes to understand. From a PR strategy perspective, the Real Estate Board of Greater Vancouver exercised poor judgment in its minor dispute with Vancouver Condo Info.
Inherent in public relations is the notion of relationship. This implies a respectful engagement with your audience. Hence, when contacting a blogger, spam is not good PR, hate mail is not good PR, but maybe a short email with a fact sheet attachment is.

In the matter of the REBGV v. Vancouver Condo Info, the blogger posted a graph with a potentially confusing title — one that the board thought infringed on its trademark. But rather than have a staffer send a quick email suggesting a correction, the REBGV calls on lawyers to make demands of the blogger with the intent of issuing a cease-and-desist.

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Larry Yatkowsky (not verified)

at 05:23 on December 13th, 2008

This is an old news bullshit post. Re-read the facts from the VCI and CondoHype. The request was written by a staff member who was insensitive to blogger's protocol chosing a format that was overtly corporate in its wording - standard fair from that organization.

IMO this post flames a fire adding spin to an uncultured request.

The Pope freely admits that his coincidental decision to close his blog (now re-opened), was not specifically related!