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You know that Dove "Campaign for Real Beauty," which featured women slightly less skeletal than the average model, and therefore demonstrated that Dove is the greatest, most big-hearted company ever in the world? Well now there's a scandal about it! A new New Yorker story about Pascal Dangin, the world's "premier retoucher of fashion photographs," contains this tidbit on Dove's campaign, which ostensibly celebrates authentic, unadulterated womanhood:
"It is known that everybody does it, but they protest," Dangin said recently. "The people who complain about retouching are the first to say, 'Get this thing off my arm.' " I mentioned the Dove ad campaign that proudly featured lumpier-than-usual "real women" in their undergarments. It turned out that it was a Dangin job. "Do you know how much retouching was on that?" he asked. "But it was great to do, a challenge, to keep everyone's skin and faces showing the mileage but not looking unattractive."Why, that would make Dove a bunch of rank hypocrites! A spokeswoman for Dove's ad agency tells Ad Age that "We are unsure right now what he did,"
Jarrett Martineau
Vancouver, Canada
Most RecentMost Recommended Comments (4)
at 10:28 on May 8th, 2008
That's awful! The dove commercials were always an inspiration to me.
at 10:43 on May 8th, 2008
Ha! I knew it!
at 11:14 on May 8th, 2008
That sucks. (<- my thoughtful analysis for the day)
at 04:44 on May 9th, 2008
I am suddenly struck with the desire to barrage their fax machine and email system with pictures of my ass... At'll learn em!