Sports

This is what the kids are into

by mtippett | October 5, 2007 at 09:23 am

332 views | 0 Recommendations | 1 comment

I recently and reluctantly moved out of the 18-35 demographic so my media habits don't count in the latest research but if you want to know what tomorrow's leaders (commercially and culturally) are doing, here is some good data:

YORK, Pa. (AdAge.com) -- They love Apple, shop at Target, use Facebook online and are split on whether they adore or despise the Geico cavemen. They wish they were better at sports, watch TV more often than surf the web and view a lot of YouTube videos, but generally don't create them.

And for all you social networking fans, this is interesting:

While Facebook ranked as the most popular website among this demographic, social networking is twice as popular with young women as young men. MySpace, which was No. 1 last year, ranked No. 2 with females but dropped out of the top five for young men.

As for Web 2.0 habits, the results were not too surprising:

While their preference for technology was apparent, particularly among men who ranked Digg and Engadget among their top 10 websites, they didn't make the leap to consumer-generated media. Only 8% said they uploaded videos to YouTube. And in fact, 64% don't make videos at all while another 14% who do make them said they don't share them with anyone. While 75% surf social-networking sites and 71% read news online, only 14% said they wrote their own blogs.