Who and What are the Millenials? Generational Confusion Under Discussion

But the next generation, a growing force in presidential politics, the job market and the spread of social networking, is harder to define. Lumped under millennials or generation Y, some in their 20s and early 30s say those titles and others ginned up almost daily in a brand-obsessed pop culture confuse them. They are unsure what most encapsulates their experience.