Young Joc, Trey Songz, Playaz Circle Not Enough Star Power For Jamaica

After what seemed to be a carefully planned concert featuring some of Hiphop & Dancehall youngest stars at one of Jamaica’s historic venues, the hyped and well marketed Face To Face concert headlined by upcoming HipHop stars Young Joc, Trey Songz and Playaz Circle, was left almost empty and the few patrons in attendance were only graced by the presence of Playaz Circle who nosedived after failing to connect with the handful of hiphop heads that turned out to see the young starlights in performance.

Besides from being at Bembe and going to the beach, Young Joc did a few interviews for print media and select public appearances, but failed to present the image of the hiphop star so glittered on BET. His simplicity was undermined by an even more simplistic approach to the intellect of his target market in Jamaica and failed to validate his authenticity with the hardcore dancehall crowd who watched him from a distance after his 15 second novelty wore off in Bembe once the dance fell back into groove.

His target market instead filled the palisades go cart track celebrating the 19th birthday of the world renowned sound system Renaissance, a notably pioneer of the urban hiphop/dancehall fusion that has populated the reggae soundscape since the early 90’s.

It would seem that based on the comments by Playaz Circle, they possess a notion that Jamaicans are naïve natives who have never left the island, but unlike many of them who have never left their own county, they obviously find it hard to connect with the fact that in Jamaica we have seen the best of hiphop come to Jamaica as young starlight... Tupac, Biggi, DMX, 50Cent, Snoop Dogg, AKon, Lil Wayne, and T-Pain just to name a few.

Young Joc came to Jamaica with an overconfidence and subtle cockiness that was surely deflated after seeing less that 200 people turn out to see his much hyped performance and realizing that he was nothing more than a passerby to shoppers who walked the mall whilst a handful of patrons turned out to buy tickets.
It was not the scampering or screaming fans that pack North American malls for an autograph.

Young Joc signed autographs for the few patrons and fans that turned out to see him in the flesh, Trey Songz seemed a bit irritated, but followed through, seemingly slighted by the evident fact that Jamaica did not consider them HipHop superstars.
The fact further proved itself on Saturday night when the handful of patrons that dribbled into Temple Hall Estate left without even wondering why Young Joc or Trey Songz left Jamaica without even a whisper.

Accept the fact Jamaicans are a hard crowd to please....Not because you go gold in the States mean when you come here you're gonna glitter.

Why ? Cause in Jamaica everybody is a star.


Selah


The Reggae News Agency

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