Cyber Monday now officially an urban legend

by Actual News Geezer | November 28, 2006 at 09:32 am

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The gods of online retail have spoken from on high: there is no such thing as "Cyber Monday," directly contradicting the gods of Big Media who proclaimed Nov. 27 as the largest online shopping day of the year.

Friday, November 24 is termed "Black Friday", a seemingly paradoxically-named super-retail day.

Here's a cute quote from the article:

Cyber Monday came and went with barely a whimper. "We didn't see any unusual (traffic) on the site," said Craig Berman,
an Amazon.com spokesman, who added that the company's biggest day last
year was December 12.

Now you can add "Cyber Monday" to that end-of-year fantasy list. Another year has come and gone and, as many predicted, by late in the day on the West Coast, Cyber Monday appeared to be just another busy holiday shopping day.

Retailers, of course, have breathlessly promoted the first Monday after Thanksgiving as a crucial day for online shopping, the day Web cash registers were supposed to be stuffed as bargain hunters got an early jump on holiday gift buying. But in all the effort to hype the day, somebody forgot to tell consumers.