Debate bubbles over kid's drink in liquor stores

A bubbly, non-alcoholic children's drink for sale in Alberta liquor stores has upset Mothers Against Drunk Driving.

Robby Bubble comes in a champagne-style bottle with colourful cartoon characters on the label and the words "Party, Party!"

Robby Bubble is a children's drink for sale in some Alberta liquor stores.Robby Bubble is a children's drink for sale in some Alberta liquor stores.

(Patti Edgar/CBC News)

On the drink's website, children are shown dancing with a cartoon band and drinking the sparkling fruit juice out of champagne flutes. The product's slogan is "Celebrate like the grown-ups."

Tracy Franklin, the president of Mothers Against Drunk Driving in Calgary, told CBC.ca that Robby Bubble sends the wrong message to children and doesn't belong in stores, especially liquor stores.