Dem Bloggers Ready 'Google Bomb' Campaign

A GOOGLE SEARCH ON THE name "George Allen"--a Republican U.S. Senator from Virginia running to retain his seat--now returns his official Senate page as the top organic result. But if some bloggers have their way, the top result will instead be "New 'N Word' Woe For George Allen," a CBS News article from September, highlighting the Senator's alleged use of a racial slur.

A coalition of Democratic-leaning bloggers are planning an en masse search engine optimization campaign, in the form of "Google bombs," in hopes of highlighting negative stories about GOP candidates. The bloggers plan to manipulate the search engine's results via blog posts that link the candidates' names to unflattering articles.