Disney Pushes Robinson Movie Via 44 Million Valpak Mailing, Sweeps

Walt Disney Pictures is promoting its latest animated film Meet the Robinsons with a 44-million piece mailing from Valpak and a sweepstakes offering the chance to win a trip to the Disneyland Resort.
 
Valpak envelopes will be branded with Meet the Robinsons, due out in theaters March 30. In addition, 889 free tickets to the film will be tucked inside some envelopes.