Does Google Still Matter?

by mtippett | May 23, 2007 at 06:32 am

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There was a story today in Advertising Age about how McDonalds is trying to re-brand the McJob as something that doesn't suck (good luck with that). So I went to Google to see what came up in their results for that entry. As is almost always the case the first entry was something from Wikipedia. The following entries were from CNN and BBC and Technorati. I've noticed that Technorati comes up in the top 2-3 listings for almost every search these days. So is Google now simply outsourcing results to Technorati and Wikipedia? Is RSS (the thing that drives Technorati) and wiki-driven content simply better than Google? The results seem to speak for themselves:

McJob - Wikipedia, the free encyclopedia

McJob
is slang for a low-paying, low-prestige job that requires few skills
and offers very little chance of intracompany advancement. ...
en.wikipedia.org/wiki/McJob - 29k - Cached - Similar pages

BBC NEWS | Americas | McDonald's anger over McJob entry

The fast-food giant is outraged that a US dictionary defines the term McJob as a "dead-end work".
news.bbc.co.uk/2/hi/americas/3255883.stm - 31k - Cached - Similar pages

BBC NEWS | Business | McDonald's seeks 'McJob' rewrite

McDonald's wants the definition of McJob as a "job with few prospects" removed from dictionaries.
news.bbc.co.uk/1/hi/business/6469707.stm - 36k - Cached - Similar pages
[ More results from news.bbc.co.uk ]

mcjob: Blogs, Photos, Videos and more on Technorati

Everything in the known universe tagged mcjob. Everything; Blog Posts · Videos · Photos · Music · People · Events. From Blogs. 59 blog posts ...
technorati.com/tag/mcjob - 20k - Cached - Similar pages

CNN.com - McDonald's not lovin' 'McJob' dictionary definition ...

McDonald's
says it deserves a break from the unflattering way the latest
Merriam-Webster's Collegiate Dictionary depicts its job opportunities.
www.cnn.com/2003/SHOWBIZ/books/11/08/mcjob.dictionary.ap/ - 41k - Cached - Similar pages

CNN.com - Merriam-Webster: 'McJob' is here to stay - Nov. 11, 2003

McDonald's may not like it, but the editors of the Merriam-Webster dictionary say McJob is a word that's here to stay.
www.cnn.com/2003/SHOWBIZ/books/11/11/offbeat.mcjob.ap/ - 42k - Cached - Similar pages

Urban Dictionary: mcjob

mcjob
mcdonalds happy meal fast food bitchwork blowjob branding cultural
pollution entry level fat food imperialism job low man on the totem
pole mcretard ...
www.urbandictionary.com/define.php?term=mcjob - 24k - Cached - Similar pages

McJob: Definition and Much More from Answers.com

McJob
( ) n. Slang. A job, usually in the retail or service sector, that is
low paying, often temporary, and offers minimal or no benefits or.
www.answers.com/topic/mcjob - 50k - Cached - Similar pages

Amazon.com: My Secret Life on the McJob: Lessons from Behind the ...

Amazon.com: My Secret Life on the McJob: Lessons from Behind the Counter Guaranteed to Supersize Any Management Style: Books: Jerry Newman by Jerry Newman.
www.amazon.com/Secret-Life-McJob-Guaranteed-Management/dp/0071473653 - 131k - 22 May 2007 - Cached - Similar pages

Golden Arches Wants 'McJob' Removed: McDonald's Targets the ...The word has only been in the English language for two decades, but the hamburger chain McDonald's would like to see the word "McJob" McEliminated from the ...
www.spiegel.de/international/zeitgeist/0,1518,472971,00.html - 21 May 2007 - Similar pages