Don't Shortchange the Value in Data

In the survey of more
than 100 top corporate execs, 71 percent called the data in their
company's information systems "potentially very valuable" -- and most
of them said it would become even more valuable as a source of
competitive advantage in the next year. Unfortunately, only 43 percent
said their company had been very effective in converting this data into
usable knowledge. When was the last
time you remember being pleasantly surprised by how effectively a
company used data about you to improve your customer experience?

We
all remember back in the '90s the wow of going to an ATM and seeing our
actual name on the screen for the first time. We all remember the first
time