All your audiences belong to the BBC

Photos

All your audiences belong to the BBC

see larger image

uploaded by Alfred Hermida

The on-demand service, under the working title of Kangaroo, brings together the BBC, ITV and Channel 4.

All three broadcasters already offer programmes over the Internet
but only in the UK. This international venture reflects the strength of
British broadcasting.

Ashley Highfield, director of BBC Future Media and Technology. offers an insight into the reasons behind the venture in an entry on the BBC Internet blog.

Essentially this is a response to the emergence of other on-demand
video services such as Joost or Babelgum,as Highfield does not want to
leave it to these new players to “to own the relationship with our
audiences”.