Crazed baby's razor-sharp ad

The computer-generated commercial shows a tot being showered with affection by his mother – until his stubbly dad starts shaving with a new Wilkinson Sword razor.

As the booming voiceover says, fathers now have 'a special weapon... they can now take revenge and win back their wives'.

The little one is not going to take this lying down, though. Rap music kicks in as the baby gets down to some serious training, doing sit-ups over his cot and wrestling his teddy bear, before going forward and confronting his old man.

Because, as the advertisement then states: 'To get their mums back, there is no choice but to fight.'

The Fight for Kisses promo was devised in France, and is being shown exclusively on the Internet.

On the campaign's website, http://www.ffk-wilkinson.com/ users can download a game which allows them to play either baby or father in a fight.