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Def Jam Turns to Mobile Networks for Artist Promotion
perry227 | November 1, 2007 at 05:25 amby
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MocoSpace’s mobile network has teamed with Island Def Jam Music to link the record label’s artists to the social network’s user base. Similar to how artists are promoted on MySpace, Def Jam’s Playaz Circle will be using a branded profile on the MocoSpace network, as a mobile resource for fans.