How to get your new Radiohead album
UPDATE: I received a download notification email at 10:58pm PDT via email. In the email was a link which was directly linked to a zip file that took approximately 4 minutes to download. I'm now listening to In Rainbows; so, I'm guessing, are the rest of the planet's Radiohead fans. Sigh.
Radiohead's recent announcement that their new album, In Rainbows, was going to be released as a download got all us Radioheadheads out here jumping for Chuck Taylor-clad joy. We sidled up to the trough to pay the (undoubtedly) exorbitant prices that were to be asked for such a privilege, only to be pleasantly surprised--the listener dictated the price (I paid $10 CAN, or roughly 5 Pounds).
Now, a day before the big release, all of us who paid for the download are getting the first instructions as to how this massive (and massively innovative) business is going to go down. Here's the email I just received from the In Rainbows crew:
THANK YOU FOR ORDERING IN RAINBOWS. THIS IS AN UPDATE.
YOUR UNIQUE ACTIVATION CODE(S) WILL BE SENT OUT TOMORROW MORNING (UK TIME). THIS WILL TAKE YOU STRAIGHT TO THE DOWNLOAD AREA.
HERE IS SOME INFORMATION ABOUT THE DOWNLOAD:
THE ALBUM WILL COME AS A 48.4MB ZIP FILE CONTAINING 10 X 160KBPS DRM FREE MP3s.
MOST COMPUTERS NOW HAVE ZIP SOFTWARE AS PART OF THE OPERATING SYSTEM; IF YOUR COMPUTER DOES NOT, YOU NEED TO GET WINZIP OR ZIPIT INSTALLED PRIOR.
YOU CAN DOWNLOAD THEM HERE:
IF YOU HAVE ANY QUESTIONS OR PROBLEMS DOWNLOADING YOUR FILE, PLEASE CONTACT OUR DOWNLOAD CUSTOMER SERVICE TEAM AT
Millions of zip files, sailing across cyberspace at the speed of download? Only Thom Yorke and Co. could think in these terms (and get their label on board).
OK, Computer--get ready.