Vodka ad cleared of anti-Welsh spirit

by AlanEvans | December 12, 2007 at 06:52 pm
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A TV ad accused of portraying Welsh people as having "low intelligence" has escaped a ban from the advertising watchdog.

The TV ad campaign, for Welsh Whisky Company's Brecon Five vodka, opened with a University Challenge-style quizshow featuring "Boffins from the Institute of Advanced Philosophy" against four women from the "Valley College of Further Education".

The quizmaster proceeded to ask which philosophical concept Søren Kierkegaard had advocated, to which the Welsh girls beat the boffins to answering with the reply "existentialism, innit!".

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