Business Directory Waste 50 Times Height of Everest
New research has revealed over 17.5 million unwanted printed business directories are delivered to homes in Britain every year, creating a staggering amount of potential waste paper and rapidly becoming a concern for the environment.
What is equally alarming is that 35% of British adults, when asked would prefer not to receive printed directories at their home in the future, simply because they do not get used. The results of the poll commissioned by local search website welovelocal.com and conducted by YouGov found that 51% of the British public use the Internet the most to find local business and 67% trust word of mouth more than an advert when trying to find a local business.
It would appear, from the results that trends are changing and the Internet is finally taking precedence in local search methods. Eco conscious Brits are beginning to recognise and understand the wealth of quality information that they can source online - away from advertisements. A hefty 32% of people asked, reported that they had not used a printed business directory to look up local businesses in the last six months however they continue to be printed and distributed to homes.
It's not simply a victory for technological advancement, this amount of waste holds massive environmental repercussions, if it were to be reduced that would certainly be a greater triumph. All the unwanted business directories, if placed end to end would stretch a mighty 2,833 miles and if you were to stack them all on top of each other, you’d be looking at one of the tallest structures in the world, some 50 times the height of Mount Everest!
There are a host of comprehensive sites available on the web, including
welovelocal.com were you can read reviews and share word of mouth online – the type of quality information you would get from a member of your family or a friend. Not only is opting for the Internet a gateway to richer content, but also a protest to such huge amounts of waste. Sustainability is Key!
For more details, and full poll results see here.