Environment

Buy a Hummer, Save Humanity!

by mtippett | October 29, 2007 at 08:29 am

1023 views | 5 Recommendations | 3 comments

...that's what GM wants you to think.

DETROIT (AdAge.com) -- Megan Stooke is a realist.

"Our brand has always been polarizing, and we've always said we are not for everybody," said the marketing director of General Motors Corp.'s Hummer macho SUV line, which has been swept up in almost a perfect storm of volatile gas prices, the war in Iraq and the rise in environmental consciousness.

"The brand came to represent an icon for all things evil."

But just because it's useful in apocalyptic conditions, does that mean you need one to commute? GM is crowd powering the campaign:

In a few weeks, the GM brand will launch a microsite, Hummer Helps, that will encourage owners to send in stories and photos that illustrate how they assisted the needy with their SUVs.

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ryan

at 08:37 on October 29th, 2007

Although the Hummer definitely ain't the most environmentally sound vehicle for the average commuter, see this related story: Buy A Hummer Save the Planet?

CARLOS62

flagged this story as Good Stuff

at 15:35 on December 4th, 2007

Sometimes you read a story and it makes you smile` this is one such story ... it is well written and it has a great selection of fine images too.

it is indeed Good Stuff

Esaul Daris (not verified)

at 19:53 on June 28th, 2009

Hi! I'm from Indonesia. I need to know more where and how to buy an ex Irak war Hummer's?
Could you please tell me the sources? I'm appreiated for that info. Thanking you.