Buy a Hummer, Save Humanity!
...that's what GM wants you to think.
DETROIT (AdAge.com) -- Megan Stooke is a realist.
"Our brand has always been polarizing, and we've always said we are not for everybody," said the marketing director of General Motors Corp.'s Hummer macho SUV line, which has been swept up in almost a perfect storm of volatile gas prices, the war in Iraq and the rise in environmental consciousness.
"The brand came to represent an icon for all things evil."
But just because it's useful in apocalyptic conditions, does that mean you need one to commute? GM is crowd powering the campaign:
In a few weeks, the GM brand will launch a microsite, Hummer Helps, that will encourage owners to send in stories and photos that illustrate how they assisted the needy with their SUVs.