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Buy a Hummer, Save Humanity!
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by mtippett | October 29, 2007 at 08:29 am
910 views | 5 Recommendations | 3 comments
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...that's what GM wants you to think.
DETROIT (AdAge.com) -- Megan Stooke is a realist."Our brand has always been polarizing, and we've always said we are not for everybody," said the marketing director of General Motors Corp.'s Hummer macho SUV line, which has been swept up in almost a perfect storm of volatile gas prices, the war in Iraq and the rise in environmental consciousness.
"The brand came to represent an icon for all things evil."
But just because it's useful in apocalyptic conditions, does that mean you need one to commute? GM is crowd powering the campaign:
In a few weeks, the GM brand will launch a microsite, Hummer Helps, that will encourage owners to send in stories and photos that illustrate how they assisted the needy with their SUVs.
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Most RecentMost Recommended Comments (3)
at 08:37 on October 29th, 2007
Although the Hummer definitely ain't the most environmentally sound vehicle for the average commuter, see this related story: Buy A Hummer Save the Planet?
at 15:35 on December 4th, 2007
Sometimes you read a story and it makes you smile` this is one such story ... it is well written and it has a great selection of fine images too.
it is indeed Good Stuff
at 19:53 on June 28th, 2009
Hi! I'm from Indonesia. I need to know more where and how to buy an ex Irak war Hummer's?
Could you please tell me the sources? I'm appreiated for that info. Thanking you.