Buy Less Stuff: Shortest Road to Going Green and Saving Some
People often talk about the third rail of politics or business, in Taboo Talk in Green Business: Buy Less Stuff (GreenBiz.com, December 22nd), Joel Makower offers one of his Strategies for the Green Economy (also the title of his book).
He notes that "reducing or limiting consumption is antithetical to marketing, or at least it has been so far" yet offers that "talking to consumers about buying less stuff just might be the third rail of green marketing".
On the practical side reducing your shopping Buy Less Stuff is also A simple way to save money and get ahead as BloggingStocks reminded us as far back as December 2006. Did anyone listen back then?