Buy Nothing Day aims to cut consumption rates

Buy Nothing Day is an informal day of protest against consumerism observed by social activists. In 2007, Buy Nothing Day falls on November 23rd in North America and November 24th internationally.[1] It was founded by Vancouver artist Ted Dave and subsequently promoted by the Canadian Adbusters magazine.

The first Buy Nothing Day was organized in Vancouver in September of 1992 "as a day for society to examine the issue of over-consumption."[2] In 1997, it was moved to the Friday after American Thanksgiving, which is one of the top 10 busiest shopping days in the United States. Outside of North America, Buy Nothing Day is celebrated on the following Saturday. Despite controversies, Adbusters managed to advertise Buy Nothing Day on CNN, but many other major television networks declined to air their ads.[3] Soon, campaigns started appearing in United States, the United Kingdom, Israel, Germany, New Zealand, Japan, the Netherlands, and Norway. Participation now includes more than 65 nations.[4]