Cardboard clothes hanger to save planet
ryan | March 7, 2008 at 03:17 pmby
3395 views | 3 Recommendations | 5 comments
But have you ever wondered where the clothes hangers you use to hang your clothes came from, and moreover, the effect these hangers will have on the environment?
Wannabeco’s new ‘Becohanger’ aims to solve that quandary.
The Becohanger is a 100% recyclable and biodegradable clothes hanger. Its aim is to replace the conventional wire coat hanger found in every household across the UK distributed predominantly by dry-cleaners and commercial laundries.
"We have worked with British dry-cleaners to design a product that is environmentally sound and strong enough to do the job," said Toby Massey, Head of Design and Operations at Wannabeco. He adds, “These dry-cleaners have been striving over the past few years to reduce their carbon footprints and become more ecologically friendly”.
The Becohanger doubles up as an media space, offering brands and services a geographically flexible and ecologically friendly advertising platform.
"Each year 100 million wire coat hangers are put into UK landfill where they take centuries to degrade - it is this we are trying to prevent," said Alexander Beattie, Head of marketing at Wannabeco.
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