The Consumer Is Dead

Buyers are outwitting sellers this holiday. Consumers held out for real deals. They arrived early from shopkeepers and chain stores, marked way down Boxing Day. This appears to give an upper hand to the consumer but, in fact, it is the consumer's last gasp!

If news of coastlines and climate change, third world urban hygene and falling ground water levels and everyone's recent remark that weather is weird hasn't been measure enough, clearly we have consumed the whole tamali - planet Earth. NowPublic.com is one more signpost that the consumer is dead. The news consumer has morphed into a 'prosumer', a hybrid of consumer and producer.

When the developed world ran the course, unsatisfied by one consumer item after another for decades now, the consumer became the item consumed. YouTube.com has consumed TV and now it consumes consumers who consume consumers as well. flickr.com sees consumers consensually surveiling other consumers. 

The end of the line as far as capital is concerned is the consumer. With the consumer dead this holiday, it becomes a glorious opportunity to retool and retune out spectrum of simple needs. To ask questions of oneself is a way to enter a greener more sustainable existence that puts the consumer in a past tense perspective. A question like: If I cut down on food expense and ate more balanced fruit, pasta, oats, vegetables, never threw anything away, would I be happier with the lower capital need, reduced energy footprint? 

Now is the season to simplify. Learn from the crack in capitalism that is turbo-, hyper- and about to blow. No one needs to buy anything that consumer culture has invented. Consumer culture's mainstay is invent a perceived need, and a 'made up' solution that is new, improved and costs less than expectation is trained to believe. Now is the season to realize culture is a psychic and physical response to an environment. See the environment, adapt, and consume in harmony with nature and others sharing planet Earth.

The sky is the limit. So many products and infrastructure are needed for a 'climate correction revolution' to assure future. Future is the only profit.