Fashion giant Benetton will no longer sell fur products

by Amy Judd | April 2, 2009 at 09:03 am

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The fashion giant Benetton Group has just announced that they will no longer sell products with animal fur. They follow in the footsteps of other chains such as Calvin Klein, Tommy Hilfiger, BCBG, Gap and JCPenny.

“With their new fur-free policy, Benetton and all of its influential brands are sending a powerful message that cruelty has no place in fashion,” said Andrew Page, senior director of the Fur-Free campaign for The HSUS. “We are thrilled to recognize Italy’s largest retailer for setting a new standard of compassion — one which will undeniably reverberate throughout the global fashion industry.”

This will be brought in to their spring/summer 2010 collections.

The designers that still use fur are numerous and animal rights organizations want more fashion lines and designers to say yes to animal cruelty-free clothing.