Environment

First Carbon Neutral Mobile Phone

by con10t | January 11, 2009 at 05:13 am

206 views | 26 Recommendations | 4 comments

Motorola has teamed up with Carbonfund.org to battle electronic product waste by its early 2009 release of the world's first climate change aware cellphone, the Renew MOTO W233.

This environmentally designed consumer product earned Carbonfund.org’s CarbonFree® Product Certification after an extensive product life-cycle assessment, according to Carbonfund's website.

The ailing tech giant Morotola is appealing to the eco-friendly consumer by its attempt to minimize carbon footprints of mobile phone. Features include:

A casing made of 100% recycled water bottles.
Partnership with Carbonfund.org offseting the phone's energy footprint by investing in renewable energy and reforestation.
Postage-paid recycling envelope in the box to return it or a previous mobile phone at the product's life cycle end.
Reduced product packaging uses 22% less material.
Phone manual printed on post-consumer recycled paper, soy-based inks.

It is yet to be seen if this is a marketing ploy, an effective strategy to fight e-waste or both? Nevertheless Motorola has taken an important first step in the right direct for the mobile communication industry.

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Uwe Paschen

at 05:14 on January 11th, 2009

I like that, Good news. Still one has to define on what be base and how do we calculate Carbon Neutrality.

SOLARLIFE

at 08:29 on January 11th, 2009

con10t good Awareness report CO2 neutral cellphone Motorola. Your report gives a overview of action taken. Recycled water bottles for plastic case, very difficult process, better Bioplastic that is biodegradable. The rest environment mumpits, ZERO. To compensate CO2 with projects, a clever action from the accountant, in reality nothing to control . The impact would be to bring the toxic semiconductor process down, and extend lifetime of phone by serviceable modules for Upgrade. The Desogn for end of lifeteme and lifetime extension is called Green electronics. The US indutry is far away to understand this. The last point e-waste, the junk goes back to china, where poor people often children disassemble the elctronics, the groundwater highly toxic now.

Thanks for starting discussion, I prefer the Google approach, investing themselves in solar power for green search engine servers, here you go.