Fur Industry is Alive and Kicking, Despite Campaigns

Anti-fur campaigners have tried everything from impassioned appeals to pet lovers, gruesome videos, name-and-shame campaigns and adverts featuring nude stars proclaiming they'd rather go naked than sport a pelt.

But despite their best efforts, wrapping up in fur is a trend that has failed to go away.

"Without a doubt, there are more people wearing fur today than ever before," said Timothy Everest, a member of the Hong Kong Fur Federation.

Still, while industry insiders gush about growing sales and new frontiers, public relations remains the crucial battleground for a 6.8 billion pound fur industry dogged by accusations of being inhumane and unnecessary.