GLAD ASKS AMERICA TO HELP IT GO ‘One Bag’
GLAD ASKS AMERICA TO HELP IT GO ‘One Bag’
Together with Actress Tiffani Thiessen, Glad Hosts A Crowdsourced Party to Inspire Less Waste
OAKLAND, Calif. (March 4, 2013) – Party planning is all about the who, what, where, why and when. But now Glad is asking America to consider the sixth ‘W’ of party planning – waste. Together with actress Tiffani Thiessen and celebrity event planner Heidi Mayne, The Glad Products Company is calling on its Facebook fans to help host a 50+ person eco-conscious One Bag bash. Through a crowdsourced approach, people gets to choose all aspects of this celebrity event that will produce just one bag of landfill waste, with the rest being diverted to recycling and compost.
“I’m excited to be participating in Glad’s One Bag party because entertaining and sustainability are two things that are important to me,” shared Thiessen. “I’m looking forward to seeing what America chooses for the event and to help inspire others to reduce waste at their own events.”
Fans can visit Facebook.com/Glad to enter for a chance to win $10,000 toward their own personal One Bag party designed by Mayne for every vote they cast toward the One Bag crowdsourced party, now through March 31, 2013.
Crowdsourced One Bag Party
Throughout March, Glad’s Facebook fans can vote on everything from the event’s location and cuisine to décor and party favors. Each week a new aspect of the event will be featured on the Glad Facebook page for America’s votes, with all winning selections being showcased at Thiessen’s party this coming Earth Month.
“Glad is thrilled to be working with Tiffani and our fans to create a unique event that shows the types of small changes that can be applied to everything from special events to day-to-day activities to reduce landfill waste and increase recycling and composting,” said Kristina Vannoni, Marketing Manager for The Glad Products Company. “We know that waste reduction isn’t a problem that can be solved overnight, and we’re committed to supporting new waste diversion efforts and educating consumers on small steps they can take against waste that make a lasting impact.”
Eco Party Planning
Mayne has designed everything from elegant weddings to intimate dinners for Hollywood’s top stars, and knows that an event going green doesn’t mean less glam. “When planning parties at home, there’s an opportunity to create a feeling of intimacy mixed with extraordinary,” says Mayne of Red25 Events. “You don’t have to sacrifice style and individuality when introducing eco-friendly elements that promote the three R’s into your plans.”
Below are a few tips Mayne suggests for keeping waste to a minimum at parties:
- Reduce: Think about future dinners when preparing your party menu. Serve items that will freeze well. If you have leftovers, this will reduce food waste and give you a head start on dinner the following week.
- Reuse: If you entertain frequently, invest in the real stuff – china, flatware, glassware and napkins. Accumulate it slowly by shopping the thrift stores and sales at your favorite stores. Select a solid color and stick to that color to build a collection you can use year round. For example, red is great for everything from Christmas to Valentine’s Day to the 4th of July.
- Recycle: Create sorting stations with proper receptacles – trash, recycling and compost – to make sorting waste easy. Then ensure sorting station signage is bright and noticeable so guests know where things go. Use colored chalk on chalkboards, have your kids draw colorful pictures of the recycling symbol, paint signs on recycled wood, or take photographs of your children holding letters that read RECYCLE. Enlarge the photos, place them in frames, and hang them above the recycling bin station.
About One Bag Campaign
Glad launched the One Bag campaign last year – working toward the ultimate goal of sending just one bag of trash to landfill, with the rest being diverted to recycling and compost. To help consumers looking to take their own parties “One Bag,” Glad offers a One Bag toolkit (available at Glad.com/OneBag) that provides a how-to guide on planning and executing a waste-conscious event.
Glad is committed to taking small steps against waste, and supports the Environmental Protection Agency’s (EPA) goal to divert 80 percent of solid waste from landfills by 2020. Glad offers a portfolio of products that help consumers waste less, including bags with less plastic, recycling and compost bags. For more information visit Glad.com.
The GLAD Products Company
The GLAD Products Company is a wholly owned subsidiary of The Clorox Company. The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,400 employees and fiscal year 2012 revenues of $5.5 billion. Clorox markets some of the most trusted and recognized brand names, including its namesake bleach and cleaning products, Clorox Healthcare™, HealthLink®, Aplicare® and Dispatch® products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Glad® bags, wraps and containers, Kingsford® charcoal, Hidden Valley® and KC Masterpiece® dressings and sauces, Brita® water-filtration products, and Burt's Bees® and gud® natural personal care products. Nearly 90 percent of the company's brands hold the No. 1 or No. 2 market share positions in their categories. Clorox's commitment to corporate responsibility includes making a positive difference in its communities. In fiscal year 2012, The Clorox Company Foundation awarded $3.5 million in cash grants, and Clorox made product donations valued at $15 million. For more information, visit TheCloroxCompany.com.