Environment

Guerrilla ad campaign sells trash to seafood consumers

by TDH | January 30, 2009 at 09:29 am

284 views | 3 Recommendations | 2 comments

The Surfrider Foundation, an ocean protection non-profit, launched its latest campaign to raise sea pollution awareness by packaging and selling trash collected from beaches across America.

In an effort to draw attention and awareness to the growing ocean pollution issue facing urban coastal areas, The Surfrider Foundation, in cooperation with advertising agency Saatchi & Saatchi, launched the "Catch of the Day" guerrilla marketing campaign. The stunt involved neatly packaging disgusting waste found floating in the ocean and on urban beaches and marketing it as if it were real seafood. Items up for sale included such favorites as condom strips, styrofoam bites, the aerosol valu-pack, and ever popular butts-n-bites.

Directly targeting seafood consumers, this creative campaign draws attention to the gross debris littering our oceans and highlights how this pollution affects the consumer directly through the food they eat. Even if you’re not partial to seafood, its hard to miss the message!

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garbagebabe42

at 13:45 on January 30th, 2009

Unwanted Cabbage Patch dolls
garbagebabe42 has contributed a photo to this story.

j a gilgan

at 15:00 on February 2nd, 2009

Soda or Beer? I don't know. It was so bleached from sun and salt that this can was clearly trash for a long time. It was on the shores of Honeymoon Island Beach (north of Clearwater, FL) when I found it. Contrasted against the dark dried seaweed, its silvery sheen screamed to tell a story, and so I took its picture. Perhaps Surfrider Foundation and Saatchi & Saatchi can create another catch of the day, "Canned Seaweed," for the take-out crowd?

j a gilgan has contributed a photo to this story.