HowStuffWorks.com Launches New Site Design Offering Engaging User Experience and Innovative Sponsorship Opportunities! (33834_300k.wmv)

Today, the award-winning website HowStuffWorks.com launched its first-ever marketing campaign, using unique and attention-grabbing video to compel people to "Keep Asking" - to dig deeper and get a better understanding of how the world actually works. Whether it be everyday, obscure, historical or news-related information, visitors to the site will find what they need to satisfy their curiosity online. The break-through campaign will run across Discovery Communications' online and TV assets.

Discovery Communications acquired HowStuffWorks six months ago to further strengthen the company's global position as the number-one nonfiction media company dedicated to providing knowledge and satisfying curiosity across all platforms. The launch of the new marketing campaign demonstrates the natural alignment between the brands. HowStuffWorks will now reach Discovery's audience of information seekers and introduce them to an extensive library of high-quality and easy to understand explanations spanning from solar cells to skyscrapers, from hybrid cars to HDTV, and countless other topics. Consumers can view the commercials and get behind-the-scenes information at www.howstuffworks.com.

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