What's better than a good cup of coffee in the morning? For many people, coffee is the little drug that helps to get into the gears. The paper cup helps all those who don't even have the time to enjoy their coffee at home.
Sounds stressy, but hey - don't we have pleasure in showing others how little time and so how important we are? The paper cup symbolized our particpation in meritocracy.
More about the whole exhibition on ROGER LiVE.