Environment

NYC billboard counts greenhouse gases in our atmosphere

by Amy Judd | June 18, 2009 at 02:46 pm

134 views | 0 Recommendations | 1 comment

A new billboard set up in NYC at the corner of 33rd street and seventh avenue tracks the number of greenhouse gases in the atmosphere worldwide. It was put up today and started at 3.6 trillion metric tons.

The new 70-foot billboard, which declares “Climate Change Affects Everyone,” borrowed the idea of a counter from the national debt clock as a simple but powerful way to highlight the growing dangers of global warming, said Kevin Parker, who heads one of the divisions of the Deutsche Bank, the sponsor of the sign.

Before the clock was even posted, the number was at an 800,000 year high.

0 See all footage | View Slideshow

Share: email story | add to any | | facebook | stumbleupon

recommend Sign In or Join to post comments

Dave Z (not verified)

at 12:49 on August 4th, 2009

The billboard is ridiculous nonsense... it doesn't say what it's measuring. It it cubic inches? Cubic feet? Weight? Volume?

And what percentage of the total atmosphere is it? 10%? 1%? or one billionth of one percent?

Numbers without a frame of reference are useless and meaningless, and that turns the billboard into nothing more than a scare tactic. Which might not be a bad thing... but the billboard is.

I'm not saying greenhouse gases are good... they're not. But the billboard is silly.