PETA targets Jamie Oliver's restaurant over British Pork
Animal rights group PETA protested earlier today outside Jamie Oliver's London restaurant 'Fifteen', as they said the celebrity chef's encouragement of people to buy British pork rather than cheaper pork is still the wrong message to be sending out. PETA wants Oliver to suggest that going vegetarian is the best way to go.
Mr Oliver's spokesman said the chef was a "big supporter" of animal welfare, while his London restaurant Fifteen served pork products from "the happiest pigs you can get".
"They do seem to be protesting against somebody who is trying to help the situation," he said.
"It's a slightly odd place for them to be protesting but nonetheless they are welcome to do that. My main concern was that they would get cold."
He added: "In the programme we never said that the British pig farming industry is completely whiter than white, we did a very balanced programme."
The protestors hung a banner reading 'Unhappy Mother's Day' and two pregnant women crouched in crates to show how pregnant sows have to live before they give birth. The group wants people to avoid meat at this time of year as it's a time for mothers.
Jamie Oliver did a programme for Channel 4 called 'Save Our Bacon', in which he went to factory pig farms in Europe and looked at how animals were treated, especially how pregnant sows were treated.
These conditions are banned in Britain but the sows can be moved to stalls similar to this a week before they give birth. They then remain in these crates for up to work weeks after.
PETA wants to end these conditions, and wants Jamie Oliver to back that.
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