Please Stop Junk Mail Blitz
MOST householders want the mountain of junk mail dropping through their letter box to be stopped, a survey has found.
Cutting down on unwanted mail could save up to 140,000 tons of waste paper or nearly a million trees a year. Research shows most of it goes unread with 21 per cent unopened before going straight in the bin.
The direct mail industry sends out 3.4 billion items of junk mail a year, equivalent to 60 unrequested letters for everyone in the country. It means 700 million unsolicited offers of loans, credit cards, double glazing and broadband internet go straight in the dustbin, according to figures from Marketing Week magazine.
Mark Roy, chief executive of direct marketing firm Read Group, said: “It’s a sad indictment of our industry that so much mail goes straight to landfill.” He said his research showed seven in 10 householders want 50 to 90 per cent of their junk mail stopped.