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Plenty Wasn't Enough
Another green magazine is done.
Plenty, the cash-strapped consumer magazine about the modern environmental movement, is shutting down.
Despite a last-ditch effort to save its Web site, both the print and online editions of the magazine are being discontinued, the magazine’s publisher, Mark Spellun, said Monday.
Late last week, Plenty laid off a number of staffers and said it would reduce its print frequency, but Spellun told Portfolio the magazine’s financing had simply "dried up."
Last fall, the magazine was in financial talks with entrepreneur Kevin Wall, who partnered with Al Gore to produce Live Earth, but an investment never materialized.
In December, National Geographic shuttered the print edition of its Green Guide—which the National Geographic Society acquired in 2007 and relaunched as a general consumer quarterly—but kept its web site.
Another sad end to a magazine. Yesterday, I received in the mail several offers for magazines at $10 per year each. Magazines are being hurt bad by the economy.




Most RecentMost Recommended Comments (2)
at 14:51 on January 14th, 2009
I received a really cheap magainzine deal myself the other day - you are right about them hurting.
at 14:55 on January 14th, 2009
Me too - offered two monthly magazines for $14 for the year. In this case it's more about getting subscriber numbers rather than paying their costs from the cover price.