Smokey Bear Returns with a New Look to Remind Americans Only You Can Prevent Wildfires!
Since his introduction on August 9, 1944, Smokey Bear has been a recognized symbol of protection of America's forests from fire. His message about forest fire prevention has helped to significantly reduce the number of acres burned annually by wildfires. Despite the campaign's success, wildfire prevention remains one of the most critical issues affecting our country. During the past 10 years, an average of 6.5 million acres of land in the U.S. was burned each year by wildfires.
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